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SKIM

Research Institute

Partnering with leading companies to elevate their pricing, brand communication and innovation strategies with greater precision and certainty.

Services

• Drive long-term, profitable and sustainable growth
• Strategic Pricing
• Strategic Promotion
• Strategic Assortment
• Operational Assortment
• Understanding and balancing stakeholder needs
• A keen eye on the past, present, and future
• Philips accelerated portfolio optimization
• Cheat Sheet “6 Golden Rules of Conjoint”
• Brand Strategy
• Communications Strategy
• Communications Execution
• Unilever
• Google
• Discover key drivers influencing your brand value
• Proven secrets to impactful product messaging
• The impact of AI on eCommerce
• 4 stages of innovation
• Successful innovations need to break people’s habits
• Discover
• Define
• Develop
• Deliver
• Philips
• El Origen’s innovative snack journey
• 3 pillars of Advanced analytics
• Our continuous push for innovation
• Choice Modeling
• Other Advanced Modeling Techniques
• Artificial Intelligence

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Sources: Microsoft (CDLA-Permissive-2.0); business website read 2026-10-14. About our data.